The Soft Cloud Marketing team required the following elements for their re-launch as well as raising the company image:
1. A new tagline/call to action for the new Soft Cloud Bath Tissue.
2. New Packaging Design for Soft Cloud bath tissue.
3. Full-color Print Advertisements and In-Store Grocery materials (Gondola Endcap:
Headboard and Side panels, Wobbler/Dangler, Shelf Strip, and Poster) highlighting the
new Soft Cloud packaging design and the local manufacturing operation.
4. Digital Components to be used on the company Website and Social Media.